Woman Gaga, Justin Timberlake and Usher are among stars signing off social media with each other with Facebook and Twitter in assistance of singer Alicia Keys' charity. car insurance quotes Auto
The campaign, known as Digital Life Sacrifice, will raise revenue on Tuesday - Planet Aids Day - for Proceed to keep a Toddler Alive, which supports households impacted by HIV/Aids in Africa and India.
The celebrities have filmed "last tweet and testament" movies.
They will signal back online when the charity raises $1 million.
Their movies will show up in adverts exhibiting them lying in coffins to characterize what the campaign calls their digital deaths.
Woman Gaga is massively popular on Facebook with just about 24 million fans, plus way more than seven million followers on Twitter.
Grammy-winning singer Keys, 29, stated it was "really important and super-cool to use mediums that we naturally are on".
"It's so important to shock you on the degree of waking up," the R&B singer stated. "It's not that people do not care or it's not too people do not need to do something, it's that they never thought of it quite like that."
The campaign also incorporates Elijah Wood, Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Serena Williams and Keys' husband, rapper-producer Swizz Beatz.
"This is this kind of a direct and immediately emotional way and a tiny sarcastic, you know, of a way to get people to pay attention," stated Keys, who has way more than 2.6 million followers on Twitter.
Leigh Blake, the president and co-founder of Proceed to keep a Toddler Alive, stated: "We're trying to sort of make the remark: 'Why do we care so significantly about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from?'"
He added he thought Woman Gaga would raise the revenue "all by herself".
"She's got a very, very mobilised fan base and that's beautiful to watch I think (and) she's able to draw their attention to these issues that are very important, you know, and that people follow it and act."
Celebrity requests accepted
Keys, who gave birth to her son Egypt very last month, stated recruiting celebrities was difficult because of scheduling, but "once I got people on the phone and I was able to paint the concept for them, everybody was in".
She added that no-one refused her request.
Keys is hoping way more people, not just famous names, will get involved in the initiative.
"It just doesn't have to be just because you're a celebrity or something like that. It can be anybody."
She added that being mother and wife made her want to assistance others even way more.
"As a human being, you deserve to have a chance at lifestyle," she stated.
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